Photoshop can be used as another example in McLuhan's media theory. In the theory he postulates that "the medium is the message." If we take photoshop into account we see that software applications can be our medium. The content within this medium would be photoshop, or an online photo sharing, editing, and hosting resource. The message that photoshop is sending is capability to revise and create new photos in a less time consuming and demanding environment. This allows society to expand their imaginations and correct anything they see fit within the realm of photoshop.
In addition, photoshop itself can also be viewed as a medium in it's own right. The content of course would then be the capability to edit, host, and share photos with the online universe. The message that this is sending to society is similar, in that it allows individuals to change or alter projects on a whim.
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